Improved Facebook Pixel (to include conversion events as well)
Orange Pekoe
Subbly has a Facebook Pixel integration, but I don't feel it is complete. It tracks page views, but conversions still require us to deal with cumbersome javascript.
Also, Subbly has one conversion page which rules both subscriptions and one-time purchases. This doesn't make sense. Subscriptions should be tagged as "Subscribe" events and One-Time could be tagged as "Purchase" events (or also "Subscribe" if user wants to).
In any case, this was a process that I just went through. It was a lot of trouble to test and validate. I think Subbly can make this better by asking us for:
pixel id
conversion tag (subscribe vs purchase) for one-times
conversion ID for each product
And it can auto-label all subscriptions as "Subscribe"
And in all cases, it can automatically pass the currency and value.
Andy🤠
open
hey Orange Pekoe
We've added more facebook tracking events:
- Initiate checkout
- Customize Product
- Complete registration
- Add payment info
Also, we'll implement purchase event on our side. So please, remove your conversion tracking code on the 1st of April in order to avoid duplicates.
Adding subscription event and possibility to customize events tracking is the next step, so I'm changing status to Open.
Andy🤠
in progress