Changelog

Follow up on the latest improvements and updates.

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Keeping up the momentum on AI Builder - this week we've made the following upgrades to it:
New Code snippet UI
Introducing a nicer code snippet UI within the chat window (see screenshot for example).
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Downloadable diagrams
The agent can now produce downloadable and viewable mermaid diagrams to help with planning your project.
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Downloadable tables
The agent can create nice looking downloadable tables as well.
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Don't have access to the AI builder? Join the waitlist here to reserve your spot now.
We've made major updates to the AI Builder UX this week, better integrating it with Subbly's Admin.
Here's what's new:
Your project, front and center
  • The focus is now your main website (project) - the one that's published, among several other projects you might have in your account. When you open the builder you'll automatically be directed to the project you last worked on.
Work faster with mode switching and better navigation
  • New Account widget similar to the admin, with AI Builder functions. It allows you to switch between projects, Light/Dark mode and the AI Models. More options for checking credit balance, top-ups, etc, soon to be added.
  • The build vs manage toggle
    , makes it easy to switch between build mode (AI Builder) and manage mode (Admin). Toggling between the modes moves you between the screens seamlessly, remembering where you left off.
  • Access to all types of products, metafields, surveys and the app store within the AI Builder nav. It's now possible to get straight to the product creation flow with presets from within the Builder, saving you time and effort.
Enhanced build and preview experience
  • Version history, and some less common buttons now moved below the prompt composer for convenience. The preview window and controls were overhauled, the experience is now faster and generally “tighter”.
  • New full screen, mobile and tablet preview modes.
  • The project settings button has been moved to the top right next to the account widget.
  • “Deploy” is now called “Publish”, given it's more familiar term.
Stefan our CEO, recorded a video walkthrough talking about the updates, highly recommend watching it through so you get to see all the new updates in action.
Don't have access to the builder yet? Join the waitlist now to get priority access as spots open up.
With this week's updates, we've brought two new improvements that change the way how the agent works on your requests.
Improved code quality checks and lower credit usage
Up until last week, the code quality check tool commands (which help reduce errors) were not AI friendly in their responses leading to wasted context and token usage.
This has since been optimised, leading to 20-50% savings in credit usage for each code quality check.
Introducing the Search tool
Instead of the agent needing to read entire files to find the code it’s looking for, it can search for snippets of code and text within files across the entire project.
This improves accuracy, reduces context/memory usage in a chat, and therefore reduces credit spend. Another minor benefit is that it also allows for more time before you need to start a new chat by using less memory.
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From now on, the AI builder will require lesser credits (and effort) to work on your design prompts.
If you want to test it out and don't have access to the AI Builder yet, sign up for the waitlist here to get your hands on it.
With this latest update we've made product customization easier than ever, improving over the existing Survey functionality.
Introducing Metafields!
It's as simple as asking the agent “
I want to collect customer’s favourite color
”, and it will create the necessary Metafields in your Subbly account for you, and build the question into the purchase flow of your website wherever and however you want it to appear without restriction.
The resulting Metadata can be saved on the order, subscription or customer level, allowing ultimate flexibility for you to build your purchase experience and business operations how you want.
The form in the screenshot below is powered by Metafields, each question/step is a "Metafield", the design can be changed any way you want just by telling the agent how you want it presented.
✨ AI Builder Updates: Prompt Builder + Metafields
Just ensure your project is up to date to take advantage of Metafields, by clicking on the "Update" button if it shows on your project.
How does it work?
Check out Stefan's demo on Metafields to see it in action.
Want to try Metafields yourself?
👉 Join the waitlist here and reserve your spot for early access to the AI Builder.
Now you can choose the styles and the layout of your website
visually
, without needing to describe it all to the agent ⚡.
This will help improve the output of the agent as well as speed up your build process using Subbly's AI Website Builder.
Its available right within the the prompt input when creating a project (soon for existing projects too).
prompt-builder-optimized
Attached here is an example of how different the output can be using the prompt builder. This was the first test and took only 4-5 prompts. It looks great - and you'll be able to do even better designs with it!
Demo video
Note: the name of the feature may change, and we have lots of improvements planned for it that we're working on already. So stay tuned!
Want to try the AI Builder?
Over the last few weeks - we've made a bunch of improvements to the AI Builder making it smoother and more powerful than before 🔥
Improved version history and management:
See a short description of the version, start a new chat from a specific version, or preview and restore it easily.
This will allow you to easily fetch and switch between older versions of your project, making it easier to undo any mistakes, or draw inspiration and get ideas from those previous versions.
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Friendlier error messages and clear next steps:
We’ve made it more clear when your chat has ran out of memory, or when there are certain issues encountered as well as adding clear call to actions to proceed.
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Regenerate past messages:
If a message fails midway or you don’t like a result, you can re-submit (regenerate) a past message.
Get rewarded to share your invites!
For every person you uses your invite to sign up for the AI builder, you'll get $50 in AI Builder credits added to your account - it's that simple.
You can track your past invite link statuses in your plans page under the AI Addon.
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Improved stability and reliability:
Under the hood improvements were made to improve the stability of the builder
🏎️ Added speed and consistency:
Loading times are now quicker, and we've added auto-reconnect to ensure seamless responses.
Did you notice these changes recently? Let us know what you think!
Don't have access to the AI builder yet? Join the waitlist here.
Just imagine this... you want to change something on your website, you open up the website builder and type in your request.
$1 and 1 minute later, it's done!
just-ask-it-optimized
The new agentic website builder is live ✨!
Prompt a full website within 10 minutes, iterate rapidly, all by working with your own personal AI agent.
It's like working with a freelancer or agency, except always on, completes their work on time, and 1/10th of the cost (or less!).
The only limitation is your imagination and knowledge.
(But we have a private slack community to help with that for all users!)
Here's what users have been saying...
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Want access?
Visit your plans page here.
new-email-templates
Now you can switch things up with 3 brand-new templates and a simple builder to match your brand’s color and logo.
Go to Email Appearance and click "Choose a different template" to explore the new options.
Just a heads-up: once saved, the new template will replace your current one with no way to revert.
Prefer to stay hands-on? The HTML editor is still available.
As always, if you need any help or have any feedback please don't hesitate to reach out to us.
noise texture_highres_small grain (4)-min
We've never been this confident about a Subbly release – this is a complete game-changer. For the past three months, we’ve been refining this feature to make sure you get maximum impact. Why are we so confident?
Because one of our biggest merchants, BusterBox, went from near bankruptcy to a $3M ARR business using these exact mechanics.
What’s inside?
  • ✅ Step-by-step survey builder – seamlessly embed it on your website
  • ✅ Email capture when you want – trigger abandoned cart recovery at the right moment
  • ✅ Flexible pricing customization – highlight benefits and increase conversions
  • ✅ Retargeting-ready – remarket with Meta & TikTok ads effortlessly
Instead of paying developers thousands to build and maintain this, you can get access for a one-time fee, and it’s yours—no matter what plan you’re on. No dev work needed. No costly plan changes. Just $499 for lifetime access.
You can build & preview it for FREE.
Bonus:
Get 50% off BusterBox co-founder Gary’s Subscription Box Email Secrets 2.0 course, where he shares 5+ years of lessons running high-converting email campaigns.
Use Promo Code: SUBBLY
🚀 The best time to grow your subscription box was yesterday. The second best time is now.
Frame 4074
Time seems to only get faster, and data continues to be more critical for making good business decisions.
So we're excited to announce we have managed to
dramatically
increase the frequency of analytics updates to near-real-time.
Most analytics now update every 5 minutes
, compared to every 3 hours before.
This means you can make faster decisions, get in the loop quicker, and ease your campaign performance anxieties.
If you like this update, click ❤️ below!
Stay tuned for more updates.
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