Changelog

Follow up on the latest improvements and updates.

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We've never been this confident about a Subbly release – this is a complete game-changer. For the past three months, we’ve been refining this feature to make sure you get maximum impact. Why are we so confident?
Because one of our biggest merchants, BusterBox, went from near bankruptcy to a $3M ARR business using these exact mechanics.
What’s inside?
  • ✅ Step-by-step survey builder – seamlessly embed it on your website
  • ✅ Email capture when you want – trigger abandoned cart recovery at the right moment
  • ✅ Flexible pricing customization – highlight benefits and increase conversions
  • ✅ Retargeting-ready – remarket with Meta & TikTok ads effortlessly
Instead of paying developers thousands to build and maintain this, you can get access for a one-time fee, and it’s yours—no matter what plan you’re on. No dev work needed. No costly plan changes. Just $499 for lifetime access.
You can build & preview it for FREE.
Bonus:
Get 50% off BusterBox co-founder Gary’s Subscription Box Email Secrets 2.0 course, where he shares 5+ years of lessons running high-converting email campaigns.
Use Promo Code: SUBBLY
🚀 The best time to grow your subscription box was yesterday. The second best time is now.
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Time seems to only get faster, and data continues to be more critical for making good business decisions.
So we're excited to announce we have managed to
dramatically
increase the frequency of analytics updates to near-real-time.
Most analytics now update every 5 minutes
, compared to every 3 hours before.
This means you can make faster decisions, get in the loop quicker, and ease your campaign performance anxieties.
If you like this update, click ❤️ below!
Stay tuned for more updates.
We rolled out a new update yesterday.
Here’s what’s new:
1️⃣ Cutoff Dates for Independent Cycles
You can now set a cutoff date for independent subscription cycles. Subscribers who sign up before the cutoff date get their shipment in the same cycle. Those who subscribe after the cutoff date will receive their first shipment in the next cycle.
2️⃣ Charge & Ship immediately for multi-shipment synchronized plans
Customers can now be charged and receive their first shipment immediately after checkout when subscribing to a synchronized plan with multiple shipments. No need to wait for the next shipping date! Their remaining shipments will follow the regular cycle, ensuring instant value while keeping the subscription aligned.
3️⃣ Product-specific shipping restrictions
You can now restrict certain shipping methods for specific products.
For example, a product can be available only for USPS shipping, preventing local pickup or other methods. If an unavailable shipping method is selected, the product will be removed from the cart.
♥️ Support this update with a like if you find it valuable!
Let us know your thoughts by reaching out to our support team. 🚀
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Checkout & User Experience
  • 🏠 📍 The address field hint on checkout now explicitly reminds customers to include their street number, reducing address input errors and delivery issues.
  • 📩 ✅ Fixed OTP email deliverability to ensure timely and reliable access for users.
Admin & Order Management
  • 📋 🛍️ Reworked curation experience – introduced a single modal for adding inventory items to orders, streamlining workflow.
  • Unified inventory item tags with other system tags for consistent categorization.
  • Tags can now be attached to survey answers, carrying over to subscriptions and orders. This enables filtering inventory items using customer preferences.
  • 📝 Plan name is now displayed on order slips in the admin panel for easier order identification.
  • ⚙️ Slug settings have been moved to extra settings for better configuration management.
Integrations
  • CartStack – recover abandoned carts and improve conversions.
  • 🎯 📊 TikTok Pixel and API – track and optimize marketing performance on TikTok.
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Subscription Management Enhancements
  • Merchants can now limit how many billing cycles a customer can skip.
  • ⏳ ❌ Introduced cancellation requests instead of immediate cancellations, allowing merchants to contact customers before their subscriptions are terminated.
  • 🔄 🤝 Live mitigation for cancellations with Zendesk widget integration, enabling real-time intervention to retain customers.
  • Per-product pausing is now optional
  • Bulk updates for customer balances, streamlining account adjustments and reducing manual workload.
Product & Inventory Management
  • Added support for one-time products and inventory CSV imports, simplifying inventory management.
  • Added support for customers and orders CSV imports, allowing seamless data migration and bulk updates.
  • 🚚 Plans with multiple shipments now support a single shipment trial, giving merchants more flexibility in trial offerings.
  • 📊 Expired gift subscriptions no longer contribute to churn for more accurate MRR & churn calculations.
Admin Capabilities
  • 📜 📦 Order items CSV export – export orders with a separate row for each inventory item, streamlining packaging expirience
  • 📦 ✅ Added bulk order status updates, enabling manual synchronization with fulfillment services.
  • Possibility to filter automation logs by action type.
  • Updated export experience – column preferences are now saved in the browser cache for future exports.
  • Separate settings page for API keys.
  • Separate settings page for tags management – create, edit, and delete tags in one place.
  • Filter subscriptions, orders, and invoices by product tag.
  • Filter products by product tag and apply/remove tags in bulk.
Checkout & User Experience
  • 🎁 Updated gifting UI on checkout, along with new gift email templates for a smoother gifting experience.
  • Optional notice to warn users about existing active subscriptions, preventing accidental duplicate subscriptions.
  • 📱 Phone number field is now optional at checkout
  • Added an optional search field for Bundles
  • Improved out-of-stock handling for bundle
  • Possibility to hide the Gift voucher field on checkout
  • Added lazy loading of items on bundles
  • Possibility to hide cents (.00) in prices on checkout.
  • Updated default font on checkout.
  • UI/UX improvements on checkout.
Integrations
  • Stunning – enhance failed payment recovery to reduce involuntary churn.
  • ChurnBuster – proactively manage churn and recover lost revenue.
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With Black Friday and Cyber Monday (BFCM) fast approaching, we're thrilled to announce a major update to Subbly's coupon system, giving you even more flexibility and control over your promotions just in time for the busiest shopping season of the year.
What’s New?
Coupon Actions:
Introducing advanced actions like Buy X, Get Y or BOGO (Buy 1, Get 1) offers. Now, you can automatically add products to the cart when a coupon is applied, making it easier to create complex, enticing promotions for BFCM.
Flexible Discount Options:
Apply percentage or fixed-amount discounts to attached products. You can also define whether the discount applies once, for a specific period (e.g., multiple months), or forever.
Enhanced Conditions:
Set precise conditions for applying coupons, such as the cart total, number of items, or specific products in the cart. If a customer removes a product that was configured as a condition from the cart, the coupon discount or attached product will also be removed.
Automated Product Removal:
When a coupon expires or is removed from the cart, products added by the coupon can now be automatically removed from the customer’s subscription.
Shareable Links:
Easily create direct links that automatically add specific products and coupons to the cart, streamlining the checkout process for your BFCM deals.
Example :
https://www.subbly.co/checkout/buy/{product_id}?coupon={coupon_id}
Improved Toggles:
We’ve reorganized the UI, making toggles more intuitive and placing them where they are most applicable for a smoother experience.
This update comes at the perfect time to help you launch powerful and engaging promotions for the BFCM period.
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2FA access authentication is now live for your accounts, and can be enabled within your Account settings!
Make sure to go in and enable it to have an extra layer of security for your account, also double check if your specified phone number’s correct before having it enabled 👍
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Are you offering subscriptions to customers that need to stop renewing after a certain period? Think pregnancy-themed boxes, educational toys, or project kits for specific age groups.
Now you can set up your subscription plans to auto-expire after a set number of billing terms!
Simply enable the toggle in the plan’s settings and specify the number of periods/cycles after which it will automatically expire. Expired subscriptions do not affect the churn metric.
You can also experiment with adding this type of plan as a buying option that requires less purchase intent from a customer.
NOTE!
Gift subscriptions with a predefined number of periods are now treated as auto-expiring subscriptions and no longer affect the churn metric.
+cash app
We're excited to announce that our billing engine now supports asynchronous payment validation, allowing you to offer even more payment options through Stripe. The newly available payment methods include:
  • Amazon Pay
  • Cash App
  • ACH Direct Debit
  • ACSS
  • BECS
  • BACS
  • SEPA
  • iDEAL*
  • Sofort*
  • Bancontact*
* To accept payments with iDEAL, Sofort, and Bancontact, you need to have SEPA enabled in your Stripe account.
To enable these payment methods on your checkout, simply activate them in your Stripe account.
Additionally, you can manage which payment methods to hide (e.g., SEPA) on checkout using the "Stripe payment methods" section of Billing settings.
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We are excited to announce the latest upgrade to Subbly's Klaviyo integration! With this new version, you can now collect purchase value, track all subscription lifetime events, and access complete events payloads. This means you have more detailed and valuable insights into your customers' behaviors and preferences, allowing you to tailor your marketing strategies with unprecedented precision.
  • Create targeted follow-up emails after each purchase to gather feedback, recommend complementary products, and increase customer engagement.
  • Deploy automated win-back campaigns to re-engage inactive subscribers by offering special promotions or showcasing new products based on their past purchase behavior.
  • Nurture the leads previously collected with Subbly with personalized onboarding sequences, special offers, and tailored content to convert them into loyal, long-term customers.
Don’t miss out on this opportunity to optimize your email marketing and grow your business with Subbly and Klaviyo.
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