Changelog
Follow up on the latest improvements and updates.
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With this latest update we've made product customization easier than ever, improving over the existing Survey functionality.
Introducing Metafields!
It's as simple as asking the agent “
I want to collect customer’s favourite color
”, and it will create the necessary Metafields in your Subbly account for you, and build the question into the purchase flow of your website wherever and however you want it to appear without restriction.The resulting Metadata can be saved on the order, subscription or customer level, allowing ultimate flexibility for you to build your purchase experience and business operations how you want.
The form in the screenshot below is powered by Metafields, each question/step is a "Metafield", the design can be changed any way you want just by telling the agent how you want it presented.

Just ensure your project is up to date to take advantage of Metafields, by clicking on the "Update" button if it shows on your project.
How does it work?
Check out Stefan's demo on Metafields to see it in action.
Want to try Metafields yourself?
👉 Join the waitlist here and reserve your spot for early access to the AI Builder.
Now you can choose the styles and the layout of your website 
visually
, without needing to describe it all to the agent ⚡. This will help improve the output of the agent as well as speed up your build process using Subbly's AI Website Builder. 
Its available right within the the prompt input when creating a project (soon for existing projects too).

Attached here is an example of how different the output can be using the prompt builder. This was the first test and took only 4-5 prompts. It looks great - and you'll be able to do even better designs with it!
Demo video
Note: the name of the feature may change, and we have lots of improvements planned for it that we're working on already. So stay tuned!
Want to try the AI Builder?
Over the last few weeks - we've made a bunch of improvements to the AI Builder making it smoother and more powerful than before 🔥
Improved version history and management:
See a short description of the version, start a new chat from a specific version, or preview and restore it easily.
This will allow you to easily fetch and switch between older versions of your project, making it easier to undo any mistakes, or draw inspiration and get ideas from those previous versions.

Friendlier error messages and clear next steps:
We’ve made it more clear when your chat has ran out of memory, or when there are certain issues encountered as well as adding clear call to actions to proceed.


Regenerate past messages:
If a message fails midway or you don’t like a result, you can re-submit (regenerate) a past message.
Get rewarded to share your invites!
For every person you uses your invite to sign up for the AI builder, you'll get $50 in AI Builder credits added to your account - it's that simple.
You can track your past invite link statuses in your plans page under the AI Addon.

Improved stability and reliability:
Under the hood improvements were made to improve the stability of the builder
🏎️ Added speed and consistency:
Loading times are now quicker, and we've added auto-reconnect to ensure seamless responses.
Did you notice these changes recently? Let us know what you think!
Don't have access to the AI builder yet? Join the waitlist here.
Just imagine this... you want to change something on your website, you open up the website builder and type in your request.
$1 and 1 minute later, it's done!

The new agentic website builder is live ✨!
Prompt a full website within 10 minutes, iterate rapidly, all by working with your own personal AI agent.
It's like working with a freelancer or agency, except always on, completes their work on time, and 1/10th of the cost (or less!).
The only limitation is your imagination and knowledge. 
(But we have a private slack community to help with that for all users!)
Here's what users have been saying...



Want access?
Visit your plans page here.

Now you can switch things up with 3 brand-new templates and a simple builder to match your brand’s color and logo.
Go to Email Appearance and click "Choose a different template" to explore the new options.
Just a heads-up: once saved, the new template will replace your current one with no way to revert.
Prefer to stay hands-on? The HTML editor is still available.
As always, if you need any help or have any feedback please don't hesitate to reach out to us.

We've never been this confident about a Subbly release – this is a complete game-changer. For the past three months, we’ve been refining this feature to make sure you get maximum impact. Why are we so confident?
Because one of our biggest merchants, BusterBox, went from near bankruptcy to a $3M ARR business using these exact mechanics.
What’s inside?
- ✅ Step-by-step survey builder – seamlessly embed it on your website
- ✅ Email capture when you want – trigger abandoned cart recovery at the right moment
- ✅ Flexible pricing customization – highlight benefits and increase conversions
- ✅ Retargeting-ready – remarket with Meta & TikTok ads effortlessly
Instead of paying developers thousands to build and maintain this, you can get access for a one-time fee, and it’s yours—no matter what plan you’re on. No dev work needed. No costly plan changes. Just $499 for lifetime access.
You can build & preview it for FREE.
Bonus:
Get 50% off BusterBox co-founder Gary’s Subscription Box Email Secrets 2.0 course, where he shares 5+ years of lessons running high-converting email campaigns. 
Use Promo Code: SUBBLY
🚀 The best time to grow your subscription box was yesterday. The second best time is now.

Time seems to only get faster, and data continues to be more critical for making good business decisions.
So we're excited to announce we have managed to 
dramatically
 increase the frequency of analytics updates to near-real-time. Most analytics now update every 5 minutes
, compared to every 3 hours before.This means you can make faster decisions, get in the loop quicker, and ease your campaign performance anxieties.
If you like this update, click ❤️ below!
Stay tuned for more updates.
We rolled out a new update yesterday. 
Here’s what’s new:
1️⃣ Cutoff Dates for Independent Cycles
You can now set a cutoff date for independent subscription cycles. Subscribers who sign up before the cutoff date get their shipment in the same cycle. Those who subscribe after the cutoff date will receive their first shipment in the next cycle.
2️⃣ Charge & Ship immediately for multi-shipment synchronized plans
Customers can now be charged and receive their first shipment immediately after checkout when subscribing to a synchronized plan with multiple shipments. No need to wait for the next shipping date! Their remaining shipments will follow the regular cycle, ensuring instant value while keeping the subscription aligned.
3️⃣ Product-specific shipping restrictions
You can now restrict certain shipping methods for specific products.
For example, a product can be available only for USPS shipping, preventing local pickup or other methods. If an unavailable shipping method is selected, the product will be removed from the cart.
♥️ Support this update with a like if you find it valuable! 
Let us know your thoughts by reaching out to our support team. 🚀
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Checkout & User Experience
- 🏠 📍 The address field hint on checkout now explicitly reminds customers to include their street number, reducing address input errors and delivery issues.
- 📩 ✅ Fixed OTP email deliverability to ensure timely and reliable access for users.
Admin & Order Management
- 📋 🛍️ Reworked curation experience – introduced a single modal for adding inventory items to orders, streamlining workflow.
- Unified inventory item tags with other system tags for consistent categorization.
- Tags can now be attached to survey answers, carrying over to subscriptions and orders. This enables filtering inventory items using customer preferences.
- 📝 Plan name is now displayed on order slips in the admin panel for easier order identification.
- ⚙️ Slug settings have been moved to extra settings for better configuration management.
Integrations
- CartStack – recover abandoned carts and improve conversions.
- 🎯 📊 TikTok Pixel and API – track and optimize marketing performance on TikTok.
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Subscription Management Enhancements
- Merchants can now limit how many billing cycles a customer can skip.
- ⏳ ❌ Introduced cancellation requests instead of immediate cancellations, allowing merchants to contact customers before their subscriptions are terminated.
- 🔄 🤝 Live mitigation for cancellations with Zendesk widget integration, enabling real-time intervention to retain customers.
- Per-product pausing is now optional
- Bulk updates for customer balances, streamlining account adjustments and reducing manual workload.
Product & Inventory Management
- Added support for one-time products and inventory CSV imports, simplifying inventory management.
- Added support for customers and orders CSV imports, allowing seamless data migration and bulk updates.
- 🚚 Plans with multiple shipments now support a single shipment trial, giving merchants more flexibility in trial offerings.
- 📊 Expired gift subscriptions no longer contribute to churn for more accurate MRR & churn calculations.
Admin Capabilities
- 📜 📦 Order items CSV export – export orders with a separate row for each inventory item, streamlining packaging expirience
- 📦 ✅ Added bulk order status updates, enabling manual synchronization with fulfillment services.
- Possibility to filter automation logs by action type.
- Updated export experience – column preferences are now saved in the browser cache for future exports.
- Separate settings page for API keys.
- Separate settings page for tags management – create, edit, and delete tags in one place.
- Filter subscriptions, orders, and invoices by product tag.
- Filter products by product tag and apply/remove tags in bulk.
Checkout & User Experience
- 🎁 Updated gifting UI on checkout, along with new gift email templates for a smoother gifting experience.
- Optional notice to warn users about existing active subscriptions, preventing accidental duplicate subscriptions.
- 📱 Phone number field is now optional at checkout
- Added an optional search field for Bundles
- Improved out-of-stock handling for bundle
- Possibility to hide the Gift voucher field on checkout
- Added lazy loading of items on bundles
- Possibility to hide cents (.00) in prices on checkout.
- Updated default font on checkout.
- UI/UX improvements on checkout.
Integrations
- Stunning – enhance failed payment recovery to reduce involuntary churn.
- ChurnBuster – proactively manage churn and recover lost revenue.
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