Feature & Improvement Requests

Subbly has some CMR functionality with automation emails and some analytics, but for everything else we're required to use outside apps and try to get them connected. It would be great if I could full email campaigns and CRM-based customer support right inside of Subbly. And then analytics like conversion rate and email performance inside of Subbly.

We have two common issues: Subscribers who sign up, then want to make a change. We can up-charge them, but not update the invoice to reflect their new product. Customers taking offers they are not eligible for. The ability for better control of coupons has been highlighted by another user. Because of these drawbacks to the coupon system, some subscribers find ways to try and exploit them. For us - this looks like cancelling every month to use a new code every month. We use terms and conditions to mitigate this, but the coupon still shows on the invoice and we have no way to edit this before dispatch.

I’d love to suggest an improvement to Subbly’s referral program. At the moment, it feels quite basic and is difficult to drive meaningful customer adoption. Compared to tools like ReferralCandy, it lacks the features needed to make referrals a strong growth channel. It would be great to see: A more engaging, shareable customer experience Better reward customisation (e.g. tiers, campaigns) Built-in prompts to encourage referrals Improved tracking and reporting Right now, referrals feel passive rather than something brands can actively scale. Enhancing this could unlock a strong revenue lever for subscription businesses!

Currently, when a customer receives an unsuccessful renewal email, the specific reason for the failure isn’t shown (e.g. insufficient funds, expired card, bank decline). Adding this detail would significantly improve the customer experience by giving clear direction on what needs to be fixed. It would also increase recovery rates, as customers are more likely to take immediate action when they understand the issue.

After a customer completes their purchase, the checkout success page currently only shows "Manage Your Account" and "Go back to store" buttons. There is no way to add a custom button or inject custom HTML/code on this page. We need the ability to add a custom CTA button on the success page — for example a "Take Me to the App" button that redirects members to our platform at app.ufit.ai immediately after purchase. This is critical for onboarding new subscribers and reducing drop-off between purchase and first login. Suggested solution: Allow custom button(s) with configurable label and URL to be added to the checkout success page via the Checkout Designer.

PLEASE remove the cancelled subscriptions from appearing in customers accounts, or make this an option for businesses to turn on and off. This is EXTREMELY confusing for our customers. Not happy with this change.

Would be great if customers could leave a review for a product or subscription they purchased via their account login. Admin could then place the review on the website using cop/ paste, a widget, or like we do with product links (sorry, I don't know the tech terms).

It would be very helpful to have an exclusion option within the coupons. So if I have a particular one-time product I don't want a coupon to apply for I can just exclude it. Currently the only way to make this happen is to add every single one-time product to the coupon which is time consuming. You then have to make sure to go back and add any new one-time products to the coupon if you add any in the future. Excluding a product(s) would be much easier.

I'd like the cancellation offers to get more granular and specific to what the customer's subscription plan already is. If a customer who has a "small" subscription wants to cancel because of "too expensive" or "too much stuff" reasons I don't want to send them to "change plan" because the other plan offered would be bigger. However, If someone with my "bigger" subscription chooses the same cancellation reasons I'd like to send them to the smaller subscription available.

Customizing the checkout is essential to reduce cart abandonment and increase conversion rates. It should be possible to add visual and reassurance elements such as images, customer reviews, and key trust signals, including: Detailed information about the product being purchased Clear explanations of product quality and specific features Trust and reassurance mentions such as: “X+ Five-Star Reviews” “Gift-Ready Packaging” “Cancel anytime in one click” “No commitment” “Secure payment” “Already chosen by X customers” “Join a community of X fans” “Free shipping” These elements are critical to building trust at the final step of the purchase journey and directly impact checkout conversion performance.