Hello, Subblians! Remember your subscription-first principles? The idea of the Integrated customer journey means the journey never stops, and there’s always another opportunity for a well-placed touchpoint.
And now, we’re here with an update that makes it even easier to create those opportunities. As of today, you can upsell complementary products to your customers directly from their customer area. Not only is it a great way to increase your LTV, but also to improve customer satisfaction by accompanying their standard order with items that enhance their overall experience.
So, how does it work?
First, go to Marketing–>Addons Upsell and select which products you want to offer in the customer area.
Then, you decide whether or not they can be permanently attached to a subscription, or just included as part of the next order. You can enable both options to give your customers an extra choice, and add a discount to any (or both) of them to make your offer even more convincing.
Finally, it’s time to craft a convincing call to action (CTA)
After you’ve set everything up, every time a customer lands on the subscription management page on their account, they will see a widget with your CTA and products.
Time to shift your one-time products to Subbly — the right upsell opportunities will bring you one step closer towards unlocking the true power of your subscription business.
Note
❗️ This feature isn’t available on the Lite plan. The Basic plan gives you up to 10 successful individual upsell transactions per month across all subscribers, after which no more offers will be displayed. Unlimited usage is available on the Subbly and Advanced plans. We’re confident that the additional revenue will easily cover the additional investment, but to make it even easier for everyone to experience the boost for themselves, we’d like to offer our users
25% off an upgrade
to the Subbly or Advanced plan for the first 3 months. Simply use the code ‘upg-upsell
' to upgrade. The offer is available until the end of August.