We’re happy to announce 2 new tracking improvements:
- Google Analytics for eCommerce will allow you to better track all your customers’ activities, including successfully completed checkouts, the products they purchased, their renewals, their refunds and more. If you’re using the Google Analytics app, it is already enabled, you just need to go to your Google Analytics admin page and create the User ID view with enhanced analytics enabled. Read the full guide here.
- Facebook/Meta conversion API entails the backend conversion tracking which allows you to enhance Facebook ads performance. In order to enable it, you need to create a new Event in your Meta Business Account, generate an access token and paste it in the Facebook app on Subbly. Read the full guide here.
Feel free to leave more feature requests 🤗