We've completely rebuilt our churn prediction engine from the ground up — and the results are a
massive
leap forward.What's changed
Our new in-house churn prediction model is now live, replacing the previous third-party system. Here's what that means for you:
- 68% more accurateat predicting which subscribers are likely to churn
- When a subscriber is flagged as at-risk, they actually churn nearly 3× more oftenthan those flagged by the old system
Why it matters
Churn risk scores you see in Subbly are now significantly more reliable. When the system tells you a subscriber is at risk, you can trust that signal and take action, whether that's sending a win-back offer via Automations, adjusting their plan, or reaching out personally.
Better predictions mean you can focus your retention efforts where they'll actually make a difference.