Introducing Predictive Churn, Subbly's first AI powerup module, designed to identify subscriptions that are on the verge of cancellation.
Trained on over 2 million behavioral, demographic, and financial data points, Subbly’s advanced AI model demonstrated 91.7% prediction accuracy on training data.
The model works by automatically collecting all the necessary data points for each of your subscriptions, and analyzing them against a vast proprietary database of historical data to return an individual churn risk (1%-99%) for all of your active subscriptions. To ensure you always have the most accurate information at your fingertips, the churn risk is recalculated with every important subscription event.
This insight allows you to focus your energy where it’s needed most — improving your relationships with the highest-priority subscribers, rather than spending hours searching for clues and putting out fires.
Using the Predictive Churn AI, you can accelerate your business growth by increasing retention through targeted outreach to subscribers, such as adding a free item or applying an exclusive discount to their next order(s). Moreover, once you’ve identified patterns and found the most effective processes to rescue risky subscriptions, you can build them into a flow with Subbly’s automations and eliminate the manual work entirely.
Welcome to the new era of churn optimization! There’s no need to wait until a subscriber decides to cancel their subscription, now you can delight them before they even think about canceling.
Predictive Churn AI is available as a paid add-on for $29/month. You can view the churn risk of your subscriptions on the subscriptions page. The top five riskiest subscriptions are available to everyone, even without the AI power-up.
P.S. All data used to train the model and predict churn risk is anonymized and complies with personal data regulations, including GDPR.