Add metric on average subscription length
under review
k
keisha ehigie
I'm not sure why but there is no metric showing the average length of a subscription i.e. how long a subscriber stays subscribed on average, ideally in days. This is needed to make important projection decisions such as how much you can afford to spend on ads (based on how long you project the customer will stay), figuring when customers are likely to experience product fatigue so you can reach out to them and reduce churn, as well as informing decisions around how to increase your customer lifetime value. Could you please include it as a core metric.
Andy🤠
under review
Makes sense, although for now you can pull this data from the csv export
Jenny Macdonald
Agree with this! Measurement in days would be less helpful for us, but would use # of shipments (since we're seasonal). For example, the average length is 6 shipments (which we can convert based on our shipping cycle)>