This will likely be handled with the improvements we're about to make to the product creation wizard. You won't even need automations in order to achieve the custom shipping date for the products

Also agreed, we currently send all our shipments out on Fridays. It would be convenient to have this auto set the shipment date, saving me time having to do this manually. Please help make my life easier wonderful Subbly Team :)

I agree. Especially for subscriptions where they pay once and it ships multiple times.