Customizing the checkout is essential to reduce cart abandonment and increase conversion rates.

It should be possible to add visual and reassurance elements such as images, customer reviews, and key trust signals, including:

Detailed information about the product being purchased

Clear explanations of product quality and specific features

Trust and reassurance mentions such as:

“X+ Five-Star Reviews”

“Gift-Ready Packaging”

“Cancel anytime in one click”

“No commitment”

“Secure payment”

“Already chosen by X customers”

“Join a community of X fans”

“Free shipping”

These elements are critical to building trust at the final step of the purchase journey and directly impact checkout conversion performance.