Offer % discount for referral activity
Alyssa Wickramasinghe
With the Refer a Friend Program, offer not just a Dollar value incentive, but a percentage coupon discount, like Who Gives a Crap uses.
Or a free entry into a prize draw.
For example, my business runs a contest where we give away 3 Free Boxes every year to a lucky subscriber. We wanted our referral program to offer additional entries into this draw, rather than a money discount. So subscribers who refer a friend get an additional entry, and so do their friends.
Andrija Krstic
Merged in a post:
Referral Program Options
S
Steven Navratil
Should have the ability to offer a dollar amount, percentage off or a # of months free.
Andrija Krstic
Merged in a post:
Referral as a percentage rather than a fixed amount
D
Dan Benmore
Offering a fixed amount for a referrals can yield too much of discount on low priced subscriptions and not enough of an incentive at higher priced subscriptions.
For example: let's say I have a number of pricing options ranging from $10 to $100 and we want to offer a discount to the friend.
If we set it at $2 for the referrer and friend ($4 total cost to us):
- for the $10 subscription: it's a good incentive price
- for the $100 subscription: it's not much of an incentive
If we set it at $5 for the referrer and friend ($10 total cost to us):
- for the $10 subscription: it's a great incentive price, but we won't make any profit
- for the $100 subscription: it's a better incentive but could be better
If we set it at $10 for the referrer and friend ($20 total cost to us):
- for the $10 subscription: it's a ridiculous incentive price, but we won't make any profit (might even be in negative)
- for the $100 subscription: it's a good incentive
However if we could set the referral as 10%:
- for the $10 subscription: $2 is a good incentive price that still lets us make a profit
- for the $100 subscription: $10 is also a good incentive price that still lets us make a profit
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In terms of rewarding the referrer it could work in a way that they get a percentage of the total amount their friends have paid.
For example if 1 referrer referrers 4 friends at 50% off. They wouldn't get 200%, they would get 50% of the total value of their friends subscriptions
Andrija Krstic
Merged in a post:
Referral with % of referred member fees
Brian Bourke
Just as Subbly offers with your own referral programme, a mechanism to offer referrers a chance to earn a % of recurring revenue or credit from their referred friends for a period of months/year etc.
Stefan Pretty
Thanks Alyssa Wickramasinghe this is something we will be looking at in version 2 of the refer-a-friend feature, given we've just launched and are stilling refining version 1 it may take some time also with the other things on our feature request list that we need to work through