Simplify the checkout process for better convertions
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Carlos Gimenez
After being a user of subbly for several years I see that with the time the checkout process is getting a bit longer and confusing (Decreasing convertions in my opinion). I would like to it get simpler. For example deleting to accept that you want free shipping after the details or having to accept the subscription after you had already introduce your credit card and done the PSD2 security. I think that we can simplify it on the next steps:
1- Fill the subscription survey
2- Add your shipping details
3- Add your credit card and click the purchase button.
4- Do the PSD2 verification.
And that´s all, it finally sends you to the congratulation page.
I think that getting the process longer and redundant (with double verifications) is being counterproductive.
What do you think subbliers?
Andy🤠
complete
Phone number can be removed in Checkout designer –> Behaviour.
https://www.subbly.co/admin/settings/cart
Checkout has been much simplified.
Feel free to create new requests if you have any ideas on checkout optimization or book a 15-minute call with me :)
https://calendly.com/subbly_andy/15-minute-external-meeting?back=1
Stefan Pretty
Hey Carlos Gimenez, thanks very much for sharing your desired flow. We're actually working on providing an API and SDK which will allow for you and Subbly experts to build your own flows. However it will also allow us to also build more checkout flow options for you to choose from as well. One thing that is really complicated is that we have so many different things to consider for the checkout. Subscription + one-time products, gifting, account creation, funnels, surveys, etc. We're always looking for ways to optimise the checkout process. Your input and feedback is much appreciated, and we will continue to focus on building and optimising the tools you need for your subscription-first businesses.
S
Shonna Lemke
Yes, simpler always better for checkout process!
Carlos Gimenez
Shonna Lemke: sure!!
Emily Herriott
Please could we also remove the need for a telephone number?
L
Lindsay Collins
Emily Herriott: I like requiring a telephone number so we can send text messages to our customers.
Emily Herriott
Lindsay Collins: maybe an option so we can choose whether it’s mandatory or not?
L
Lindsay Collins
Emily Herriott: That would work. :)
Carlos Gimenez
Emily Herriott: More flexibility on what we need and what we dont need at the billing details would be awesome as well. Every business is built differently