I'm seeing two common issues among the people who buy gift subscriptions:
  1. If they buy the subscription after the billing date (1st of the month) but before the cutoff date (7th of the mont), they don't know how to select the right date for their subscription to start and they are selecting a date that will actually cause them to miss a delivery the first month.
  2. They are inputting the delivery address as the billing address, causing their credit card payments to fail.
More details in this video: https://vimeo.com/778666314/e2addd3214
Thank you.